SEO

While I personally feel that a lot of SEO (Search Engine Optimization) is hogwash, there are basic tenets to building well indexed sites.

The usual common sense ones apply –

• Making sure Page Titles are clear.
  Don’t forget to add relevant page descriptions to each page.
• Making sure that content is relevant.
  Lack of content is the number one issue most clients have.  They want to score highly in search engines, but they don’t have any relevant content.  This one is easy to solve, although it takes some time. Identify keywords that you want to be found by, and create content that includes those words.

  I also advise clients to take a look at their competition, and see who scores highly for the words that they want to be found under. Read more »